The (Ir)Relevance of Audience Studies in Journalism Education
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| Title: | The (Ir)Relevance of Audience Studies in Journalism Education |
|---|---|
| Language: | English |
| Authors: | Nelson, Jacob L., Edgerly, Stephanie |
| Source: | Journalism and Mass Communication Educator. Jun 2022 77(2):177-189. |
| Availability: | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
| Peer Reviewed: | Y |
| Page Count: | 13 |
| Publication Date: | 2022 |
| Document Type: | Journal Articles Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | Audience Awareness, Journalism Education, News Reporting, Reading Assignments, Undergraduate Students, Graduate Students, Course Descriptions, Audience Analysis |
| DOI: | 10.1177/10776958211044885 |
| ISSN: | 1077-6958 |
| Abstract: | Journalism stakeholders increasingly believe that they need to better understand the news audience to accomplish their goals. Our study explores the extent to which this "audience turn" has unfolded in the education of future journalists. Drawing on data collected from course syllabi from leading journalism schools throughout the United States, we find that few journalism courses include aspects focused on news audiences. Those that include readings and/or assignments relating to news audiences maintain a narrow focus on audience metrics. We conclude by discussing what these trends mean for the future of journalism and the audience gap in journalism education. |
| Abstractor: | As Provided |
| Entry Date: | 2022 |
| Accession Number: | EJ1342667 |
| Database: | ERIC |
| Abstract: | Journalism stakeholders increasingly believe that they need to better understand the news audience to accomplish their goals. Our study explores the extent to which this "audience turn" has unfolded in the education of future journalists. Drawing on data collected from course syllabi from leading journalism schools throughout the United States, we find that few journalism courses include aspects focused on news audiences. Those that include readings and/or assignments relating to news audiences maintain a narrow focus on audience metrics. We conclude by discussing what these trends mean for the future of journalism and the audience gap in journalism education. |
|---|---|
| ISSN: | 1077-6958 |
| DOI: | 10.1177/10776958211044885 |
