What Makes Learners Enhance Learning Outcomes in MOOCs? Exploring the Roles of Gamification and Personalization
Saved in:
| Title: | What Makes Learners Enhance Learning Outcomes in MOOCs? Exploring the Roles of Gamification and Personalization |
|---|---|
| Language: | English |
| Authors: | Yung-Ming Cheng |
| Source: | Interactive Technology and Smart Education. 2024 21(2):308-330. |
| Availability: | Emerald Publishing Limited. Howard House, Wagon Lane, Bingley, West Yorkshire, BD16 1WA, UK. Tel: +44-1274-777700; Fax: +44-1274-785201; e-mail: emerald@emeraldinsight.com; Web site: http://www.emerald.com/insight |
| Peer Reviewed: | Y |
| Page Count: | 23 |
| Publication Date: | 2024 |
| Document Type: | Journal Articles Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| Descriptors: | MOOCs, Gamification, Learner Engagement, Academic Persistence, College Students, Student Attitudes, Foreign Countries, Individualized Instruction, Program Effectiveness |
| Geographic Terms: | Taiwan |
| DOI: | 10.1108/ITSE-05-2023-0097 |
| ISSN: | 1741-5659 1758-8510 |
| Abstract: | Purpose: The purpose of this study is to propose a research model based on the stimulus-organism-response (S-O-R) model to explore whether gamification and personalization as environmental stimuli to learners' learning engagement (LE) can affect their learning persistence (LP) in massive open online courses (MOOCs) and, in turn, their learning outcomes in MOOCs. Design/methodology/approach: Sample data for this study were collected from learners who had experience in taking gamified MOOCs provided by the MOOCs platform launched by a well-known university in Taiwan, and 331 usable questionnaires were analyzed using structural equation modeling. Findings: This study demonstrated that learners' perceived gamification and personalization in MOOCs positively influenced their cognitive LE and emotional LE elicited by MOOCs, which jointly explained their LP in MOOCs and, in turn, enhanced their learning outcomes. The results support all proposed hypotheses and the research model, respectively, explaining 82.3% and 65.1% of the variance in learners' LP in MOOCs and learning outcomes. Originality/value: This study uses the S-O-R model as a theoretical base to construct learners' learning outcomes in MOOCs as a series of the psychological process, which is influenced by gamification and personalization. Noteworthily, while the S-O-R model has been extensively used in prior studies, there is a dearth of evidence on the antecedents of learners' learning outcomes in the context of MOOCs, which is very scarce in the S-O-R view. Hence, this study enriches the research for MOOCs adoption and learning outcomes into an invaluable context. |
| Abstractor: | As Provided |
| Entry Date: | 2024 |
| Accession Number: | EJ1422070 |
| Database: | ERIC |
| Abstract: | Purpose: The purpose of this study is to propose a research model based on the stimulus-organism-response (S-O-R) model to explore whether gamification and personalization as environmental stimuli to learners' learning engagement (LE) can affect their learning persistence (LP) in massive open online courses (MOOCs) and, in turn, their learning outcomes in MOOCs. Design/methodology/approach: Sample data for this study were collected from learners who had experience in taking gamified MOOCs provided by the MOOCs platform launched by a well-known university in Taiwan, and 331 usable questionnaires were analyzed using structural equation modeling. Findings: This study demonstrated that learners' perceived gamification and personalization in MOOCs positively influenced their cognitive LE and emotional LE elicited by MOOCs, which jointly explained their LP in MOOCs and, in turn, enhanced their learning outcomes. The results support all proposed hypotheses and the research model, respectively, explaining 82.3% and 65.1% of the variance in learners' LP in MOOCs and learning outcomes. Originality/value: This study uses the S-O-R model as a theoretical base to construct learners' learning outcomes in MOOCs as a series of the psychological process, which is influenced by gamification and personalization. Noteworthily, while the S-O-R model has been extensively used in prior studies, there is a dearth of evidence on the antecedents of learners' learning outcomes in the context of MOOCs, which is very scarce in the S-O-R view. Hence, this study enriches the research for MOOCs adoption and learning outcomes into an invaluable context. |
|---|---|
| ISSN: | 1741-5659 1758-8510 |
| DOI: | 10.1108/ITSE-05-2023-0097 |
