Improving Intercultural Communication in Chinese Football Clubs: Reconceptualizing the Meaning of Cultural Hybridization, Glocalization, and Expatriating Football Players' Cultural Transition in China

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Bibliographic Details
Title: Improving Intercultural Communication in Chinese Football Clubs: Reconceptualizing the Meaning of Cultural Hybridization, Glocalization, and Expatriating Football Players' Cultural Transition in China
Language: English
Authors: Yanying Chen, Nor Eeza Zainal Abidin, Mohd Salleh Aman
Source: Journal of International Students. 2025 15(4):119-152.
Availability: Journal of International Students. 4005 Spurgeon Drive #6, Monroe, LA 71203. Tel: 318-600-5743; Fax: 318-342-3131; e-mail: jis@ojed.org; Web site: https://www.ojed.org/index.php/jis/index
Peer Reviewed: Y
Page Count: 34
Publication Date: 2025
Document Type: Journal Articles
Reports - Research
Descriptors: Intercultural Communication, Team Sports, Athletes, Males, Foreign Workers, Cultural Differences, Foreign Countries, Acculturation
Geographic Terms: China
ISSN: 2162-3104
2166-3750
Abstract: The Chinese Football Reform and Development Program aims to increase the international competitiveness of men's national teams through cultural communication with Western countries. However, difficulties in developing such communication have come to light. This study uses semistructured interviews with 20 participants to explore ways to improve intercultural communication and expatriate football players' adaptation in China. The findings suggest that Chinese football clubs should provide instruction on Chinese language and culture, organize sports cultural exchange activities and psychological construction programs, and establish service systems for accompanying family members. This work challenges glocalization theory by highlighting the rejection of cultural homogenization and the uniqueness of local sports culture.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1470501
Database: ERIC
Description
Abstract:The Chinese Football Reform and Development Program aims to increase the international competitiveness of men's national teams through cultural communication with Western countries. However, difficulties in developing such communication have come to light. This study uses semistructured interviews with 20 participants to explore ways to improve intercultural communication and expatriate football players' adaptation in China. The findings suggest that Chinese football clubs should provide instruction on Chinese language and culture, organize sports cultural exchange activities and psychological construction programs, and establish service systems for accompanying family members. This work challenges glocalization theory by highlighting the rejection of cultural homogenization and the uniqueness of local sports culture.
ISSN:2162-3104
2166-3750