The Strategies of Ideological Education in Chinese English Textbooks: An Integrated Study of Intercultural Communication and Multimodal Discourse Analysis

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Bibliographic Details
Title: The Strategies of Ideological Education in Chinese English Textbooks: An Integrated Study of Intercultural Communication and Multimodal Discourse Analysis
Language: English
Authors: Jinyou Zhou (ORCID 0000-0002-9383-5036), Lin Wang
Source: SAGE Open. 2025 15(3).
Availability: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
Peer Reviewed: Y
Page Count: 14
Publication Date: 2025
Document Type: Journal Articles
Reports - Research
Education Level: Elementary Education
Early Childhood Education
Grade 3
Primary Education
Grade 4
Intermediate Grades
Grade 5
Middle Schools
Grade 6
Descriptors: Foreign Countries, Ideology, Intercultural Communication, Textbooks, Textbook Content, English (Second Language), Second Language Instruction, Cultural Awareness, Elementary Education, Grade 3, Grade 4, Grade 5, Grade 6, Pictorial Stimuli
Geographic Terms: China
DOI: 10.1177/21582440251375589
ISSN: 2158-2440
Abstract: This paper integrates studies from Intercultural Communication and Multimodal Discourse Analysis, aiming to reveal how Chinese English textbooks conduct ideological education. By adopting studies of cultural products and practices, along with the system of interactive meanings, it develops a new approach to evaluating the cultural representations at macro level and their image interaction with learners at micro level. Furthermore, analysis of 253 multimodal texts from a series of Chinese English textbooks shows that the distribution of cultural products and practices echoes the curriculum's requirements of building cultural self-confidence. The occurrences of cultural practices reflect the shift from brief expressions to the manipulation of cultural products. Moreover, images interacting with learners tend to offer more cultural information, guide them to keep a suitable social distance and create equality for them. The framework and findings can be used to uncover the strategies of ideological education and contributes to foreign language textbook compilation.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1487107
Database: ERIC
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Description
Abstract:This paper integrates studies from Intercultural Communication and Multimodal Discourse Analysis, aiming to reveal how Chinese English textbooks conduct ideological education. By adopting studies of cultural products and practices, along with the system of interactive meanings, it develops a new approach to evaluating the cultural representations at macro level and their image interaction with learners at micro level. Furthermore, analysis of 253 multimodal texts from a series of Chinese English textbooks shows that the distribution of cultural products and practices echoes the curriculum's requirements of building cultural self-confidence. The occurrences of cultural practices reflect the shift from brief expressions to the manipulation of cultural products. Moreover, images interacting with learners tend to offer more cultural information, guide them to keep a suitable social distance and create equality for them. The framework and findings can be used to uncover the strategies of ideological education and contributes to foreign language textbook compilation.
ISSN:2158-2440
DOI:10.1177/21582440251375589