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Power to the People: Measuring Social Media and Mass Media Impact for Promotion and Tenure in Social and Applied Sciences

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Title: Power to the People: Measuring Social Media and Mass Media Impact for Promotion and Tenure in Social and Applied Sciences
Language: English
Authors: Isha W. Metzger (ORCID 0000-0002-4471-8431), Maryam Jernigan-Noesi (ORCID 0000-0002-6644-7644), Shawn C. T. Jones (ORCID 0000-0002-0637-2388), Erlanger A. Turner (ORCID 0000-0002-1407-0451), Farzana Saleem, Jessica Jackson, Riana Elyse Anderson, Lisa A. Bartolomeo (ORCID 0000-0002-8207-8172), Petty Tineo, Ijeoma Opara
Source: Higher Education Policy. 2025 38(1):203-222.
Availability: Palgrave Macmillan. Available from: Springer Nature. One New York Plaza, Suite 4600, New York, NY 10004. Tel: 800-777-4643; Tel: 212-460-1500; Fax: 212-460-1700; e-mail:customerservice@springernature.com; Web site: http://www.palgrave.com/us/social-science/education
Peer Reviewed: Y
Page Count: 20
Publication Date: 2025
Sponsoring Agency: Substance Abuse and Mental Health Services Administration (SAMHSA) (DHHS/PHS), Center for Substance Abuse Prevention (CSAP)
National Institutes of Health (NIH) (DHHS)
Contract Number: 1H79SP08210501
DP5OD029636
Document Type: Journal Articles
Reports - Descriptive
Education Level: Higher Education
Postsecondary Education
Descriptors: Social Media, Mass Media, Mass Media Effects, Teacher Promotion, Tenure, College Faculty, Teacher Evaluation, Social Sciences, Beginning Teachers
DOI: 10.1057/s41307-023-00337-w
ISSN: 0952-8733
1740-3863
Abstract: Promotion and tenure (P&T) is the process by which academic faculty are evaluated on the trajectory and impact of their scholarly career. Faculty are typically assessed on their grants, publications, teaching, and service. Ethnically minoritized faculty face disparities in P&T, perhaps due to the lack of standards for quantifying their efforts in the community and scholarship that is relevant to issues of social justice and public concern. Efforts in social and mass media to translate research findings and to disseminate evidence-based prevention and intervention efforts, however, are not often considered in P&T despite their direct impact on the community and contribution to the field. This paper discusses how the academy can quantify and qualify the impact of social media and mass media work in existing P&T considerations, particularly for departments with faculty in social and applied sciences. We discuss how social media and mass media work can be evaluated within existing P&T review criteria, and we provide suggestions for committees to quantify the impact of online and media efforts. Last, we conclude with suggestions for departments, colleges, academic medical centers, and universities in higher education to support early career faculty who are engaging in this extremely important, often under-rewarded work.
Abstractor: As Provided
Entry Date: 2025
Accession Number: EJ1489227
Database: ERIC
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  Data: Power to the People: Measuring Social Media and Mass Media Impact for Promotion and Tenure in Social and Applied Sciences
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  Data: <searchLink fieldCode="AR" term="%22Isha+W%2E+Metzger%22">Isha W. Metzger</searchLink> (ORCID <externalLink term="http://orcid.org/0000-0002-4471-8431">0000-0002-4471-8431</externalLink>)<br /><searchLink fieldCode="AR" term="%22Maryam+Jernigan-Noesi%22">Maryam Jernigan-Noesi</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0002-6644-7644">0000-0002-6644-7644</externalLink>)<br /><searchLink fieldCode="AR" term="%22Shawn+C%2E+T%2E+Jones%22">Shawn C. T. Jones</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0002-0637-2388">0000-0002-0637-2388</externalLink>)<br /><searchLink fieldCode="AR" term="%22Erlanger+A%2E+Turner%22">Erlanger A. Turner</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0002-1407-0451">0000-0002-1407-0451</externalLink>)<br /><searchLink fieldCode="AR" term="%22Farzana+Saleem%22">Farzana Saleem</searchLink><br /><searchLink fieldCode="AR" term="%22Jessica+Jackson%22">Jessica Jackson</searchLink><br /><searchLink fieldCode="AR" term="%22Riana+Elyse+Anderson%22">Riana Elyse Anderson</searchLink><br /><searchLink fieldCode="AR" term="%22Lisa+A%2E+Bartolomeo%22">Lisa A. Bartolomeo</searchLink> (ORCID <externalLink term="https://orcid.org/0000-0002-8207-8172">0000-0002-8207-8172</externalLink>)<br /><searchLink fieldCode="AR" term="%22Petty+Tineo%22">Petty Tineo</searchLink><br /><searchLink fieldCode="AR" term="%22Ijeoma+Opara%22">Ijeoma Opara</searchLink>
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  Data: Palgrave Macmillan. Available from: Springer Nature. One New York Plaza, Suite 4600, New York, NY 10004. Tel: 800-777-4643; Tel: 212-460-1500; Fax: 212-460-1700; e-mail:customerservice@springernature.com; Web site: http://www.palgrave.com/us/social-science/education
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  Data: 20
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  Data: Substance Abuse and Mental Health Services Administration (SAMHSA) (DHHS/PHS), Center for Substance Abuse Prevention (CSAP)<br />National Institutes of Health (NIH) (DHHS)
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  Data: 10.1057/s41307-023-00337-w
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  Data: 0952-8733<br />1740-3863
– Name: Abstract
  Label: Abstract
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  Data: Promotion and tenure (P&T) is the process by which academic faculty are evaluated on the trajectory and impact of their scholarly career. Faculty are typically assessed on their grants, publications, teaching, and service. Ethnically minoritized faculty face disparities in P&T, perhaps due to the lack of standards for quantifying their efforts in the community and scholarship that is relevant to issues of social justice and public concern. Efforts in social and mass media to translate research findings and to disseminate evidence-based prevention and intervention efforts, however, are not often considered in P&T despite their direct impact on the community and contribution to the field. This paper discusses how the academy can quantify and qualify the impact of social media and mass media work in existing P&T considerations, particularly for departments with faculty in social and applied sciences. We discuss how social media and mass media work can be evaluated within existing P&T review criteria, and we provide suggestions for committees to quantify the impact of online and media efforts. Last, we conclude with suggestions for departments, colleges, academic medical centers, and universities in higher education to support early career faculty who are engaging in this extremely important, often under-rewarded work.
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