'I Felt Overlooked': Linguistic Minorities' Experiences of Government Multilingual COVID-19 Communication in Aotearoa New Zealand

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Bibliographic Details
Title: 'I Felt Overlooked': Linguistic Minorities' Experiences of Government Multilingual COVID-19 Communication in Aotearoa New Zealand
Language: English
Authors: Sally Carlton (ORCID 0000-0002-1013-3902), Shinya Uekusa (ORCID 0000-0003-2694-5144), Sylvia Nissen, Fareeha Ali, Wondyrad A. Asres, Ginj Chang, Rami Elsay, Jia Geng, D. H. P. S. Gunasekara, Jean Hur, Rika Maeno, Minh Tran, Wahida Zahedi, Fernanda Fernandez Zimmermann
Source: Multilingua: Journal of Cross-Cultural and Interlanguage Communication. 2026 45(1):29-62.
Availability: De Gruyter Mouton. Available from: Walter de Gruyter, Inc. 121 High Street, Third Floor, Boston, MA 02110. Tel: 857-284-7073; Fax: 857-284-7358; e-mail: service@degruyter.com; Web site: http://www.degruyter.com
Peer Reviewed: Y
Page Count: 34
Publication Date: 2026
Document Type: Journal Articles
Reports - Research
Descriptors: Multilingualism, COVID-19, Pandemics, Public Health, Information Dissemination, Communication Strategies, Crisis Management, Foreign Countries, Refugees, Migrants, Attitudes, Government Role, English
Geographic Terms: New Zealand
DOI: 10.1515/multi-2025-0028
ISSN: 0167-8507
1613-3684
Abstract: The public health communication strategies of the Aotearoa New Zealand government during the initial stages of the COVID-19 pandemic have been widely commended; however, for linguistic minorities, experiences of this communication were conflicted. We examine these experiences by drawing on 85 in-depth interviews conducted in 14 languages, showing that, while participants widely appreciated the clear visuals and regular COVID-19 updates in the English language, they reported significant challenges in multilingual communication. Four primary issues were identified: (1) the limited "amount" of timely multilingual information provided by the government; (2) minimal "awareness" within communities of this information; (3) problems with the "accessibility" of these resources; and (4) the low "adaptability" of translated information to cultural nuances. These challenges not only exacerbated existing linguicism but also hindered effective disaster response within linguistic minority communities. The findings emphasise the importance of proactive engagement with these groups by government, suggesting co-designing communication strategies and integrating cultural understanding into multilingual crisis communication practices. This research contributes to the broader scholarship on disaster linguicism, multilingual communication and public health equity.
Abstractor: As Provided
Entry Date: 2026
Accession Number: EJ1496153
Database: ERIC
Description
Abstract:The public health communication strategies of the Aotearoa New Zealand government during the initial stages of the COVID-19 pandemic have been widely commended; however, for linguistic minorities, experiences of this communication were conflicted. We examine these experiences by drawing on 85 in-depth interviews conducted in 14 languages, showing that, while participants widely appreciated the clear visuals and regular COVID-19 updates in the English language, they reported significant challenges in multilingual communication. Four primary issues were identified: (1) the limited "amount" of timely multilingual information provided by the government; (2) minimal "awareness" within communities of this information; (3) problems with the "accessibility" of these resources; and (4) the low "adaptability" of translated information to cultural nuances. These challenges not only exacerbated existing linguicism but also hindered effective disaster response within linguistic minority communities. The findings emphasise the importance of proactive engagement with these groups by government, suggesting co-designing communication strategies and integrating cultural understanding into multilingual crisis communication practices. This research contributes to the broader scholarship on disaster linguicism, multilingual communication and public health equity.
ISSN:0167-8507
1613-3684
DOI:10.1515/multi-2025-0028