360-Degree Photography: A Step-by-Step Method for Collecting and Analyzing Spherical Visual Data in the Social Sciences

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Bibliographic Details
Title: 360-Degree Photography: A Step-by-Step Method for Collecting and Analyzing Spherical Visual Data in the Social Sciences
Language: English
Authors: Jonathan Cinnamon (ORCID 0000-0001-7383-6886), Agnieszka Leszczynski (ORCID 0000-0002-5167-0499), Lindi Jahiu (ORCID 0009-0000-2324-7880)
Source: Field Methods. 2026 38(1):85-92.
Availability: SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
Peer Reviewed: Y
Page Count: 8
Publication Date: 2026
Document Type: Journal Articles
Reports - Evaluative
Descriptors: Computer Simulation, Photography, Data Collection, Data Analysis, Social Sciences, Social Science Research, Research Methodology, Field Studies, Research Projects
DOI: 10.1177/1525822X251409928
ISSN: 1525-822X
1552-3969
Abstract: 360-degree photography is an emerging form of visual media that is increasingly used in research. However, little methodological evidence exists on the use of this technology for field-based data collection and analysis. Drawing on an "urban objects" research project, we describe procedures to capture, process, store, code, and analyze 360-degree digital photos, highlighting considerations particular to this imaging format. 360-degree photography is a powerful field method, particularly for research that requires "whole scene capture" and/or strives to analyze the relational connections between objects and their wider surrounding environments. The procedures outlined are applicable to field-based research projects across the social sciences.
Abstractor: As Provided
Entry Date: 2026
Accession Number: EJ1496504
Database: ERIC
Description
Abstract:360-degree photography is an emerging form of visual media that is increasingly used in research. However, little methodological evidence exists on the use of this technology for field-based data collection and analysis. Drawing on an "urban objects" research project, we describe procedures to capture, process, store, code, and analyze 360-degree digital photos, highlighting considerations particular to this imaging format. 360-degree photography is a powerful field method, particularly for research that requires "whole scene capture" and/or strives to analyze the relational connections between objects and their wider surrounding environments. The procedures outlined are applicable to field-based research projects across the social sciences.
ISSN:1525-822X
1552-3969
DOI:10.1177/1525822X251409928