Varying the Message Source in Computer-Tailored Nutrition Education.

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Bibliographic Details
Title: Varying the Message Source in Computer-Tailored Nutrition Education.
Language: English
Authors: Campbell, Marci Kramish, Bernhardt, Jay M., Waldmiller, Michael, Jackson, Bethany, Potenziani, Dave, Weathers, Benita, Demissie, Seleshi
Source: Patient Education and Counseling. Feb 1999 36(2):157-169.
Peer Reviewed: Y
Page Count: 13
Publication Date: 1999
Document Type: Information Analyses
Journal Articles
Reports - Research
Descriptors: Blacks, Computer Assisted Instruction, Credibility, Health Education, Individualized Instruction, Information Sources, Nutrition Instruction, Recall (Psychology)
ISSN: 0738-3991
Abstract: Examines the effect of message source on message recall and perceived credibility in a study comparing two different computer-tailored bulletins promoting fruit and vegetable consumption among rural African American church members. An expert oriented (EXP) bulletin was compared with a spiritual oriented (SPIR) bulletin. The majority of both groups recalled receiving the bulletin, however message trust was higher in the SPIR group. (Author/GCP)
Entry Date: 2000
Accession Number: EJ598809
Database: ERIC
Description
Abstract:Examines the effect of message source on message recall and perceived credibility in a study comparing two different computer-tailored bulletins promoting fruit and vegetable consumption among rural African American church members. An expert oriented (EXP) bulletin was compared with a spiritual oriented (SPIR) bulletin. The majority of both groups recalled receiving the bulletin, however message trust was higher in the SPIR group. (Author/GCP)
ISSN:0738-3991