Author Affiliation Index: A New Approach to Marketing Journal Ranking
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| Title: | Author Affiliation Index: A New Approach to Marketing Journal Ranking |
|---|---|
| Language: | English |
| Authors: | Pan, Yue, Chen, Carl R. |
| Source: | Marketing Education Review. Fall 2011 21(3):275-287. |
| Availability: | M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com |
| Peer Reviewed: | Y |
| Physical Description: | |
| Page Count: | 13 |
| Publication Date: | 2011 |
| Document Type: | Journal Articles Reports - Research |
| Education Level: | Higher Education |
| Descriptors: | Scholarship, Faculty Publishing, Academic Discourse, Marketing, Writing for Publication, Publish or Perish Issue, Periodicals, Scaling, Computation, Reputation, Productivity, Faculty College Relationship, Evaluation Methods, Pattern Recognition, Authors |
| DOI: | 10.2753/MER1052-8008210306 |
| ISSN: | 1052-8008 |
| Abstract: | Previous research has adopted various methods to assess the relative quality of academic marketing journals. This study, as a replication and extension of Chen and Huang (2007), introduces the Author Affiliation Index (AAI) as an alternative approach to assessing marketing journal quality. The AAI is defined as the ratio of articles authored by faculties at the world's top marketing programs divided by the total number of articles by all authors. We rank current marketing journals using the AAI approach, and provide a cross-validation of journal ratings established by previous researchers. We also study the authorship/coauthor-ship patterns across journals. Advantages of the AAI approach and its implications are discussed. (Contains 5 tables.) |
| Abstractor: | As Provided |
| Number of References: | 24 |
| Entry Date: | 2012 |
| Accession Number: | EJ972762 |
| Database: | ERIC |
| Abstract: | Previous research has adopted various methods to assess the relative quality of academic marketing journals. This study, as a replication and extension of Chen and Huang (2007), introduces the Author Affiliation Index (AAI) as an alternative approach to assessing marketing journal quality. The AAI is defined as the ratio of articles authored by faculties at the world's top marketing programs divided by the total number of articles by all authors. We rank current marketing journals using the AAI approach, and provide a cross-validation of journal ratings established by previous researchers. We also study the authorship/coauthor-ship patterns across journals. Advantages of the AAI approach and its implications are discussed. (Contains 5 tables.) |
|---|---|
| ISSN: | 1052-8008 |
| DOI: | 10.2753/MER1052-8008210306 |
