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Author Affiliation Index: A New Approach to Marketing Journal Ranking

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Title: Author Affiliation Index: A New Approach to Marketing Journal Ranking
Language: English
Authors: Pan, Yue, Chen, Carl R.
Source: Marketing Education Review. Fall 2011 21(3):275-287.
Availability: M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
Peer Reviewed: Y
Physical Description: PDF
Page Count: 13
Publication Date: 2011
Document Type: Journal Articles
Reports - Research
Education Level: Higher Education
Descriptors: Scholarship, Faculty Publishing, Academic Discourse, Marketing, Writing for Publication, Publish or Perish Issue, Periodicals, Scaling, Computation, Reputation, Productivity, Faculty College Relationship, Evaluation Methods, Pattern Recognition, Authors
DOI: 10.2753/MER1052-8008210306
ISSN: 1052-8008
Abstract: Previous research has adopted various methods to assess the relative quality of academic marketing journals. This study, as a replication and extension of Chen and Huang (2007), introduces the Author Affiliation Index (AAI) as an alternative approach to assessing marketing journal quality. The AAI is defined as the ratio of articles authored by faculties at the world's top marketing programs divided by the total number of articles by all authors. We rank current marketing journals using the AAI approach, and provide a cross-validation of journal ratings established by previous researchers. We also study the authorship/coauthor-ship patterns across journals. Advantages of the AAI approach and its implications are discussed. (Contains 5 tables.)
Abstractor: As Provided
Number of References: 24
Entry Date: 2012
Accession Number: EJ972762
Database: ERIC
FullText Links:
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  Data: Author Affiliation Index: A New Approach to Marketing Journal Ranking
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  Data: <searchLink fieldCode="AR" term="%22Pan%2C+Yue%22">Pan, Yue</searchLink><br /><searchLink fieldCode="AR" term="%22Chen%2C+Carl+R%2E%22">Chen, Carl R.</searchLink>
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  Data: <searchLink fieldCode="SO" term="%22Marketing+Education+Review%22"><i>Marketing Education Review</i></searchLink>. Fall 2011 21(3):275-287.
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  Data: M.E. Sharpe Inc. 80 Business Park Drive, Armonk, NY 10504. Tel: 800-541-6563; Tel: 914-273-1800; Fax: 914-273-2106; e-mail: info@mesharpe.com; Web site: http://www.mesharpe.com
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  Data: Previous research has adopted various methods to assess the relative quality of academic marketing journals. This study, as a replication and extension of Chen and Huang (2007), introduces the Author Affiliation Index (AAI) as an alternative approach to assessing marketing journal quality. The AAI is defined as the ratio of articles authored by faculties at the world's top marketing programs divided by the total number of articles by all authors. We rank current marketing journals using the AAI approach, and provide a cross-validation of journal ratings established by previous researchers. We also study the authorship/coauthor-ship patterns across journals. Advantages of the AAI approach and its implications are discussed. (Contains 5 tables.)
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