Online Marketing Strategy and Market Segmentation in the Spanish Rural Accommodation Sector.
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| Title: | Online Marketing Strategy and Market Segmentation in the Spanish Rural Accommodation Sector. |
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| Authors: | Polo Peña, Ana Isabel1 apolo@ugr.es, Frías Jamilena, Dolores María1, Rodríguez Molina, Miguel Ángel1, Rey Pino, Juan Miguel1 |
| Source: | Journal of Travel Research. Mar2016, Vol. 55 Issue 3, p362-379. 18p. |
| Database: | Hospitality & Tourism Complete |
| ISSN: | 00472875 |
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| DOI: | 10.1177/0047287514546224 |
