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Online Marketing Strategy and Market Segmentation in the Spanish Rural Accommodation Sector.

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Bibliographic Details
Title: Online Marketing Strategy and Market Segmentation in the Spanish Rural Accommodation Sector.
Authors: Polo Peña, Ana Isabel1 apolo@ugr.es, Frías Jamilena, Dolores María1, Rodríguez Molina, Miguel Ángel1, Rey Pino, Juan Miguel1
Source: Journal of Travel Research. Mar2016, Vol. 55 Issue 3, p362-379. 18p.
Database: Hospitality & Tourism Complete
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