THE ROLE OF PERSONAL BRAND ON CONSUMER BEHAVIOUR IN TOURISM CONTEXTS: THE CASE OF MADEIRA.

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Bibliographic Details
Title:	THE ROLE OF PERSONAL BRAND ON CONSUMER BEHAVIOUR IN TOURISM CONTEXTS: THE CASE OF MADEIRA.
Authors:	Sousa, Bruno¹ bsousa@ipca.pt, Rodrigues, Sónia¹ sonia.rodrigues005@gmail.com
Source:	Enlightening Tourism. Jan-Jun2019, Vol. 9 Issue 1, p38-62. 25p.
Database:	Hospitality & Tourism Complete

Description
ISSN:	2174548X
DOI:	10.33776/et.v9i1.3597