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THE ROLE OF PERSONAL BRAND ON CONSUMER BEHAVIOUR IN TOURISM CONTEXTS: THE CASE OF MADEIRA.

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Title: THE ROLE OF PERSONAL BRAND ON CONSUMER BEHAVIOUR IN TOURISM CONTEXTS: THE CASE OF MADEIRA.
Authors: Sousa, Bruno1 bsousa@ipca.pt, Rodrigues, Sónia1 sonia.rodrigues005@gmail.com
Source: Enlightening Tourism. Jan-Jun2019, Vol. 9 Issue 1, p38-62. 25p.
Database: Hospitality & Tourism Complete
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DbLabel: Hospitality & Tourism Complete
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PubType: Academic Journal
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  Data: THE ROLE OF PERSONAL BRAND ON CONSUMER BEHAVIOUR IN TOURISM CONTEXTS: THE CASE OF MADEIRA.
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  Data: <searchLink fieldCode="JN" term="%22Enlightening+Tourism%22">Enlightening Tourism</searchLink>. Jan-Jun2019, Vol. 9 Issue 1, p38-62. 25p.
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        Value: 10.33776/et.v9i1.3597
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      – Code: eng
        Text: English
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        PageCount: 25
        StartPage: 38
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      – TitleFull: THE ROLE OF PERSONAL BRAND ON CONSUMER BEHAVIOUR IN TOURISM CONTEXTS: THE CASE OF MADEIRA.
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              Text: Jan-Jun2019
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              Y: 2019
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