Craft beer in the situational context of restaurants: effects of product involvement and antecedents.
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| Title: | Craft beer in the situational context of restaurants: effects of product involvement and antecedents. |
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| Authors: | Bruwer, Johan1 (AUTHOR) johan.bruwer@unisa.edu.au, Cohen, Justin2 (AUTHOR) justin.cohen@marketingscience.info |
| Source: | International Journal of Contemporary Hospitality Management. 2022, Vol. 34 Issue 6, p2199-2226. 28p. |
| Database: | Hospitality & Tourism Complete |
| ISSN: | 09596119 |
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| DOI: | 10.1108/IJCHM-08-2021-1037 |
