Craft beer in the situational context of restaurants: effects of product involvement and antecedents.

Saved in:
Bibliographic Details
Title: Craft beer in the situational context of restaurants: effects of product involvement and antecedents.
Authors: Bruwer, Johan1 (AUTHOR) johan.bruwer@unisa.edu.au, Cohen, Justin2 (AUTHOR) justin.cohen@marketingscience.info
Source: International Journal of Contemporary Hospitality Management. 2022, Vol. 34 Issue 6, p2199-2226. 28p.
Database: Hospitality & Tourism Complete
Be the first to leave a comment!
You must be logged in first