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The Brand Personality of World Heritage Sites: Text Mining the Perceptions of UNESCO Experts and Visitors.

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Bibliographic Details
Title: The Brand Personality of World Heritage Sites: Text Mining the Perceptions of UNESCO Experts and Visitors.
Authors: Hassan, Mohamed Abdalla Elsayed1 (AUTHOR), Zerva, Konstantina1 (AUTHOR), Aulet, Silvia1 (AUTHOR)
Source: Tourism Culture & Communication. 2025, Vol. 25 Issue 1, p17-37. 21p.
Database: Hospitality & Tourism Complete
Description
ISSN:1098304X
DOI:10.3727/109830423X16806442344945