What Drives Active Loyalty in Tourists? Exploring the Interplay of Tourist Interactions and Experiences, Place Identity, and Customer Perceived Value.
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| Title: | What Drives Active Loyalty in Tourists? Exploring the Interplay of Tourist Interactions and Experiences, Place Identity, and Customer Perceived Value. |
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| Authors: | Das, Anirban1, Banerji, Diptiman2 diptimanbanerji@gmail.com, Sen, Sujoy3, Kondasani, Rama Koteswara Rao1 |
| Source: | International Journal of Tourism Research. May2025, Vol. 27 Issue 3, p1-19. 19p. |
| Database: | Hospitality & Tourism Complete |
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| ISSN: | 10992340 |
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| DOI: | 10.1002/jtr.70069 |
