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Unpacking the dark side of positive online destination brand engagement: effects on stress, disengagement, and switching intention.

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Title: Unpacking the dark side of positive online destination brand engagement: effects on stress, disengagement, and switching intention.
Authors: Qayyum, Abdul1 (AUTHOR), Jamil, Raja Ahmed2 (AUTHOR), Shah, Adnan Muhammad3 (AUTHOR), Lee, Kang Yoon4 (AUTHOR) keylee@gachon.ac.kr
Source: Current Issues in Tourism. Aug2025, Vol. 28 Issue 16, p2702-2720. 19p.
Database: Hospitality & Tourism Complete
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ISSN:13683500
DOI:10.1080/13683500.2024.2387818