How B&Bs Manage Customers' eWOM in Multichannel Retailing.
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| Title: | How B&Bs Manage Customers' eWOM in Multichannel Retailing. |
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| Authors: | Lin, Chen-Ju1 (AUTHOR), Pauleen, David2 (AUTHOR), Tsai, Chung-Hung3 (AUTHOR), Wu, Chia-Yen4 (AUTHOR) |
| Source: | Tourism Review International. 2025, Vol. 29 Issue 3, p189-202. 14p. |
| Database: | Hospitality & Tourism Complete |
| ISSN: | 15442721 |
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| DOI: | 10.3727/194344225X17315216889005 |