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How B&Bs Manage Customers' eWOM in Multichannel Retailing.

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Bibliographic Details
Title: How B&Bs Manage Customers' eWOM in Multichannel Retailing.
Authors: Lin, Chen-Ju1 (AUTHOR), Pauleen, David2 (AUTHOR), Tsai, Chung-Hung3 (AUTHOR), Wu, Chia-Yen4 (AUTHOR)
Source: Tourism Review International. 2025, Vol. 29 Issue 3, p189-202. 14p.
Database: Hospitality & Tourism Complete
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