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Place Branding and Place-Shaping: A Rural Tourism Programme and Beyond in Southwest China.

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Bibliographic Details
Title: Place Branding and Place-Shaping: A Rural Tourism Programme and Beyond in Southwest China.
Authors: Tian, Tian1,2 (AUTHOR) tiantian1992@mail.hzau.edu.cn, Speelman, Stijn2 (AUTHOR) stijn.speelman@ugent.be
Source: Tourism & Hospitality (2673-5768). Dec2025, Vol. 6 Issue 5, p243. 21p.
Database: Hospitality & Tourism Complete
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Description
ISSN:26735768
DOI:10.3390/tourhosp6050243