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Beyond Hype: Empirical Evidence and Guidelines on Generative AI in Qualitative Analysis.

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Bibliographic Details
Title:	Beyond Hype: Empirical Evidence and Guidelines on Generative AI in Qualitative Analysis.
Alternate Title:	Além do Hype: Evidências Empíricas e Diretrizes sobre o Papel da IA Generativa na Análise Qualitativa.
Authors:	Marcolin, Carla Bonato¹ (AUTHOR), Behr, Ariel² (AUTHOR), Silveira, Carolina Coelho da^1,3 (AUTHOR), Giovannetti, Victória Eugênia Grise³ (AUTHOR)
Source:	RAC: Revista de Administração Contemporânea. nov/dec2025, Vol. 29 Issue 6, p1-18. 18p.
Database:	Hospitality & Tourism Complete
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Description
ISSN:	14156555
DOI:	10.1590/1982-7849rac2025250045.en