Beyond Hype: Empirical Evidence and Guidelines on Generative AI in Qualitative Analysis.
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| Title: | Beyond Hype: Empirical Evidence and Guidelines on Generative AI in Qualitative Analysis. |
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| Alternate Title: | Além do Hype: Evidências Empíricas e Diretrizes sobre o Papel da IA Generativa na Análise Qualitativa. |
| Authors: | Marcolin, Carla Bonato1 (AUTHOR), Behr, Ariel2 (AUTHOR), Silveira, Carolina Coelho da1,3 (AUTHOR), Giovannetti, Victória Eugênia Grise3 (AUTHOR) |
| Source: | RAC: Revista de Administração Contemporânea. nov/dec2025, Vol. 29 Issue 6, p1-18. 18p. |
| Database: | Hospitality & Tourism Complete |
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