Leveraging user-generated content (UGC) in pre-travel behavior: A PLS-SEM and necessary conditions analysis (NCA) approach.
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| Title: | Leveraging user-generated content (UGC) in pre-travel behavior: A PLS-SEM and necessary conditions analysis (NCA) approach. |
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| Authors: | Das, Anirban1 (AUTHOR), Kondasani, Rama Koteswara Rao1 (AUTHOR) ramkondasani@mba.nits.ac.in, Deb, Rupam1 (AUTHOR), Batabyal, Debasish2 (AUTHOR) |
| Source: | Tourism & Hospitality Research. Apr2026, Vol. 26 Issue 2, p305-325. 21p. |
| Database: | Hospitality & Tourism Complete |
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| ISSN: | 14673584 |
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| DOI: | 10.1177/14673584241292254 |
