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'Are ad endorsements really annoying?' The impact of advertising in short-form tourism videos on tourists' information processing.

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Bibliographic Details
Title:	'Are ad endorsements really annoying?' The impact of advertising in short-form tourism videos on tourists' information processing.
Authors:	Zhou, Han¹ (AUTHOR), Sun, Tao² (AUTHOR) suntaosontou@gmail.com, Zhu, Kaige¹ (AUTHOR), Li, Jiao¹ (AUTHOR), Ito, Naoya³ (AUTHOR)
Source:	Current Issues in Tourism. Apr2026, Vol. 29 Issue 7, p1335-1354. 20p.
Database:	Hospitality & Tourism Complete
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Description
ISSN:	13683500
DOI:	10.1080/13683500.2024.2371029