'Are ad endorsements really annoying?' The impact of advertising in short-form tourism videos on tourists' information processing.
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| Title: | 'Are ad endorsements really annoying?' The impact of advertising in short-form tourism videos on tourists' information processing. |
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| Authors: | Zhou, Han1 (AUTHOR), Sun, Tao2 (AUTHOR) suntaosontou@gmail.com, Zhu, Kaige1 (AUTHOR), Li, Jiao1 (AUTHOR), Ito, Naoya3 (AUTHOR) |
| Source: | Current Issues in Tourism. Apr2026, Vol. 29 Issue 7, p1335-1354. 20p. |
| Database: | Hospitality & Tourism Complete |
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