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The Destination Brand Equity constructs' Unseen Influence: How They Mold tourists' Behavior and Shape Sustainable Tourism in Zimbabwe.

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Bibliographic Details
Title: The Destination Brand Equity constructs' Unseen Influence: How They Mold tourists' Behavior and Shape Sustainable Tourism in Zimbabwe.
Authors: Chiwaridzo, Option Takunda1 (AUTHOR) otchiwaridzo@gmail.com, Chiwaridzo, Shingirirai2 (AUTHOR)
Source: International Journal of Hospitality & Tourism Administration. 2026, Vol. 27 Issue 2, p272-308. 37p.
Database: Hospitality & Tourism Complete
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ISSN:15256480
DOI:10.1080/15256480.2024.2443461