Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram.
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| Title: | Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram. |
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| Authors: | Barquero Cabrero, José Daniel1, Castillo-Abdul, Bárbara2,3, Talamás-Carvajal, Juan Andrés4, Romero-Rodríguez, Luis M.2, luis.romero@urjc.es |
| Source: | Humanities & Social Sciences Communications; 6/7/2023, p1-12, 12p |
| Database: | Humanities Source |
| DOI: | 10.1057/s41599-023-01779-8 |
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