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Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram.

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Title: Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram.
Authors: Barquero Cabrero, José Daniel1, Castillo-Abdul, Bárbara2,3, Talamás-Carvajal, Juan Andrés4, Romero-Rodríguez, Luis M.2, luis.romero@urjc.es
Source: Humanities & Social Sciences Communications; 6/7/2023, p1-12, 12p
Database: Humanities Source
FullText Text:
  Availability: 0
Header DbId: hus
DbLabel: Humanities Source
An: 164151548
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=hus&AN=164151548
RecordInfo BibRecord:
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      – Type: doi
        Value: 10.1057/s41599-023-01779-8
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      – Code: eng
        Text: English
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        PageCount: 12
        StartPage: 1
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      – TitleFull: Owned media, influencer marketing, and unofficial brand ambassadors: differences between narratives, types of prescribers, and effects on interactions on Instagram.
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            NameFull: Barquero Cabrero, José Daniel
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            NameFull: Castillo-Abdul, Bárbara
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            NameFull: Talamás-Carvajal, Juan Andrés
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            NameFull: Romero-Rodríguez, Luis M.
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            – D: 07
              M: 06
              Text: 6/7/2023
              Type: published
              Y: 2023
          Titles:
            – TitleFull: Humanities & Social Sciences Communications
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