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'Real men score': masculinity in contemporary advertising discourse.

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Bibliographic Details
Title: 'Real men score': masculinity in contemporary advertising discourse.
Authors: Islentyeva, Anna1, anna.islentyeva@uibk.ac.at, Zimmermann, Elisabeth1, Schützinger, Nadia1, Platzer, Andrea1
Source: Critical Discourse Studies; Jul2024, Vol. 21 Issue 4, p418-441, 24p
Database: Humanities Source
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ISSN:17405904
DOI:10.1080/17405904.2023.2173625