The influence of body image self-discrepancy on impulsive buying behavior: the moderating role of body malleability beliefs.
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| Title: | The influence of body image self-discrepancy on impulsive buying behavior: the moderating role of body malleability beliefs. |
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| Authors: | Sang, Hui1, Wang, Xuejie1, Liu, Huaming2, huaming.liu@ieseg.fr, Davis, Lizhu3 |
| Source: | Humanities & Social Sciences Communications; 2/10/2026, Vol. 13 Issue 1, p1-14, 14p |
| Database: | Humanities Source |
| DOI: | 10.1057/s41599-026-06606-4 |
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