View in EDS HTML Full Text PDF Full Text

Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid.

Saved in:
Bibliographic Details
Title: Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid.
Authors: Uttam, K1, ku720125@student.nitw.ac.in, Thangeda, Rahul1
Source: Journal of Poverty; Apr-Jun2026, Vol. 30 Issue 3, p222-251, 30p
Database: Humanities Source
Full text is not displayed to guests.
Description
ISSN:10875549
DOI:10.1080/10875549.2024.2379771