APA (7th ed.) Citation

Uttam, K., & Thangeda, R. (2026). Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid. Journal of Poverty, 30(3), 222. https://doi.org/10.1080/10875549.2024.2379771

Chicago Style (17th ed.) Citation

Uttam, K., and Rahul Thangeda. "Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid." Journal of Poverty 30, no. 3 (2026): 222. https://doi.org/10.1080/10875549.2024.2379771.

MLA (9th ed.) Citation

Uttam, K., and Rahul Thangeda. "Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid." Journal of Poverty, vol. 30, no. 3, 2026, p. 222, https://doi.org/10.1080/10875549.2024.2379771.