Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid.

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Title: Unwrapped Voices: Thematic Mapping of Consumer Behavior at the Bottom of the Pyramid.
Authors: Uttam, K1, ku720125@student.nitw.ac.in, Thangeda, Rahul1
Source: Journal of Poverty; Apr-Jun2026, Vol. 30 Issue 3, p222-251, 30p
Database: Humanities Source
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        Value: 10.1080/10875549.2024.2379771
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        Text: English
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              Text: Apr-Jun2026
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              Y: 2026
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