The Swift Shift – promotional marketing (Taylor's version): How social media and fan engagement shape album release strategies.
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| Title: | The Swift Shift – promotional marketing (Taylor's version): How social media and fan engagement shape album release strategies. |
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| Authors: | Asuncion, Angela1, angela.rose@aut.ac.nz, Nairn, Angelique1, angelique.nairn@aut.ac.nz, Trelease, Rebecca1, rebecca.trelease@aut.ac.nz |
| Source: | Australasian Journal of Popular Culture; Jun2026, Vol. 15 Issue 1, p47-69, 23p |
| Database: | Humanities Source |
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| ISSN: | 20455852 |
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| DOI: | 10.1386/ajpc_00128_1 |
