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The Swift Shift – promotional marketing (Taylor's version): How social media and fan engagement shape album release strategies.

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Title: The Swift Shift – promotional marketing (Taylor's version): How social media and fan engagement shape album release strategies.
Authors: Asuncion, Angela1, angela.rose@aut.ac.nz, Nairn, Angelique1, angelique.nairn@aut.ac.nz, Trelease, Rebecca1, rebecca.trelease@aut.ac.nz
Source: Australasian Journal of Popular Culture; Jun2026, Vol. 15 Issue 1, p47-69, 23p
Database: Humanities Source
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  Availability: 1
Header DbId: hus
DbLabel: Humanities Source
An: 194875212
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
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  Data: The Swift Shift – promotional marketing (Taylor's version): How social media and fan engagement shape album release strategies.
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  Data: <searchLink fieldCode="AU" term="%22Asuncion%2C+Angela%22">Asuncion, Angela</searchLink><relatesTo>1</relatesTo>, <i>angela.rose@aut.ac.nz</i><br /><searchLink fieldCode="AU" term="%22Nairn%2C+Angelique%22">Nairn, Angelique</searchLink><relatesTo>1</relatesTo>, <i>angelique.nairn@aut.ac.nz</i><br /><searchLink fieldCode="AU" term="%22Trelease%2C+Rebecca%22">Trelease, Rebecca</searchLink><relatesTo>1</relatesTo>, <i>rebecca.trelease@aut.ac.nz</i>
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  Data: <searchLink fieldCode="JN" term="%22Australasian+Journal+of+Popular+Culture%22">Australasian Journal of Popular Culture</searchLink>; Jun2026, Vol. 15 Issue 1, p47-69, 23p
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=hus&AN=194875212
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1386/ajpc_00128_1
    Languages:
      – Code: eng
        Text: English
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        PageCount: 23
        StartPage: 47
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      – TitleFull: The Swift Shift – promotional marketing (Taylor's version): How social media and fan engagement shape album release strategies.
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            NameFull: Asuncion, Angela
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            NameFull: Nairn, Angelique
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            – D: 01
              M: 06
              Text: Jun2026
              Type: published
              Y: 2026
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            – TitleFull: Australasian Journal of Popular Culture
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