Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior.

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Bibliographic Details
Title: Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior.
Authors: Farid MS; Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Bangladesh., Cavicchi A; Department of Agriculture, Food and Environment, University of Pisa, Italy., Rahman MM; Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Bangladesh., Barua S; Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Bangladesh., Ethen DZ; Department of Agribusiness and Marketing, Bangladesh Agricultural University, Bangladesh., Happy FA; Department of Agricultural Economics, Khulna Agricultural University, Bangladesh., Rasheduzzaman M; Bangladesh Agricultural Research Institute (BARI), Bangladesh., Sharma D; Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Bangladesh., Alam MJ; Department of Agribusiness and Marketing, Bangladesh Agricultural University, Bangladesh.
Source: Heliyon [Heliyon] 2023 May 30; Vol. 9 (6), pp. e16657. Date of Electronic Publication: 2023 May 30 (Print Publication: 2023).
Publication Type: Journal Article
Journal Info: Publisher: Elsevier Ltd Country of Publication: England NLM ID: 101672560 Publication Model: eCollection Cited Medium: Print ISSN: 2405-8440 (Print) Linking ISSN: 24058440 NLM ISO Abbreviation: Heliyon Subsets: PubMed not MEDLINE
Database: MEDLINE Ultimate
Description
ISSN:2405-8440
DOI:10.1016/j.heliyon.2023.e16657