APA (7th ed.) Citation

MS, F., A, C., MM, R., S, B., DZ, E., FA, H., . . . MJ, A. (2023). Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior. Heliyon, 9(6), e16657. https://doi.org/10.1016/j.heliyon.2023.e16657

Chicago Style (17th ed.) Citation

MS, Farid, Cavicchi A, Rahman MM, Barua S, Ethen DZ, Happy FA, Rasheduzzaman M, Sharma D, and Alam MJ. "Assessment of Marketing Mix Associated with Consumer's Purchase Intention of Dairy Products in Bangladesh: Application of an Extended Theory of Planned Behavior." Heliyon 9, no. 6 (2023): e16657. https://doi.org/10.1016/j.heliyon.2023.e16657.

MLA (9th ed.) Citation

MS, Farid, et al. "Assessment of Marketing Mix Associated with Consumer's Purchase Intention of Dairy Products in Bangladesh: Application of an Extended Theory of Planned Behavior." Heliyon, vol. 9, no. 6, 2023, p. e16657, https://doi.org/10.1016/j.heliyon.2023.e16657.