Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior.
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| Title: | Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior. |
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| Authors: | Farid MS; Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Bangladesh., Cavicchi A; Department of Agriculture, Food and Environment, University of Pisa, Italy., Rahman MM; Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Bangladesh., Barua S; Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Bangladesh., Ethen DZ; Department of Agribusiness and Marketing, Bangladesh Agricultural University, Bangladesh., Happy FA; Department of Agricultural Economics, Khulna Agricultural University, Bangladesh., Rasheduzzaman M; Bangladesh Agricultural Research Institute (BARI), Bangladesh., Sharma D; Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Bangladesh., Alam MJ; Department of Agribusiness and Marketing, Bangladesh Agricultural University, Bangladesh. |
| Source: | Heliyon [Heliyon] 2023 May 30; Vol. 9 (6), pp. e16657. Date of Electronic Publication: 2023 May 30 (Print Publication: 2023). |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: Elsevier Ltd Country of Publication: England NLM ID: 101672560 Publication Model: eCollection Cited Medium: Print ISSN: 2405-8440 (Print) Linking ISSN: 24058440 NLM ISO Abbreviation: Heliyon Subsets: PubMed not MEDLINE |
| Database: | MEDLINE Ultimate |
| FullText | Text: Availability: 0 |
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| Header | DbId: mdl DbLabel: MEDLINE Ultimate An: 37303522 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| Items | – Name: Title Label: Title Group: Ti Data: Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior. – Name: Author Label: Authors Group: Au Data: <searchLink fieldCode="AU" term="%22Farid+MS%22">Farid MS</searchLink>; Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Bangladesh.<br /><searchLink fieldCode="AU" term="%22Cavicchi+A%22">Cavicchi A</searchLink>; Department of Agriculture, Food and Environment, University of Pisa, Italy.<br /><searchLink fieldCode="AU" term="%22Rahman+MM%22">Rahman MM</searchLink>; Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Bangladesh.<br /><searchLink fieldCode="AU" term="%22Barua+S%22">Barua S</searchLink>; Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Bangladesh.<br /><searchLink fieldCode="AU" term="%22Ethen+DZ%22">Ethen DZ</searchLink>; Department of Agribusiness and Marketing, Bangladesh Agricultural University, Bangladesh.<br /><searchLink fieldCode="AU" term="%22Happy+FA%22">Happy FA</searchLink>; Department of Agricultural Economics, Khulna Agricultural University, Bangladesh.<br /><searchLink fieldCode="AU" term="%22Rasheduzzaman+M%22">Rasheduzzaman M</searchLink>; Bangladesh Agricultural Research Institute (BARI), Bangladesh.<br /><searchLink fieldCode="AU" term="%22Sharma+D%22">Sharma D</searchLink>; Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Bangladesh.<br /><searchLink fieldCode="AU" term="%22Alam+MJ%22">Alam MJ</searchLink>; Department of Agribusiness and Marketing, Bangladesh Agricultural University, Bangladesh. – Name: TitleSource Label: Source Group: Src Data: <searchLink fieldCode="JN" term="%22101672560%22">Heliyon</searchLink> [Heliyon] 2023 May 30; Vol. 9 (6), pp. e16657. <i>Date of Electronic Publication: </i>2023 May 30 (<i>Print Publication: </i>2023). – Name: TypePub Label: Publication Type Group: TypPub Data: Journal Article – Name: TitleSource Label: Journal Info Group: Src Data: <i>Publisher: </i><searchLink fieldCode="PB" term="%22Elsevier+Ltd%22">Elsevier Ltd </searchLink><i>Country of Publication: </i>England <i>NLM ID: </i>101672560 <i>Publication Model: </i>eCollection <i>Cited Medium: </i>Print <i>ISSN: </i>2405-8440 (Print) <i>Linking ISSN: </i><searchLink fieldCode="IS" term="%2224058440%22">24058440 </searchLink><i>NLM ISO Abbreviation: </i>Heliyon <i>Subsets: </i>PubMed not MEDLINE |
| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=mdl&AN=37303522 |
| RecordInfo | BibRecord: BibEntity: Identifiers: – Type: doi Value: 10.1016/j.heliyon.2023.e16657 Languages: – Code: eng Text: English PhysicalDescription: Pagination: StartPage: e16657 Titles: – TitleFull: Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior. Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Farid MS – PersonEntity: Name: NameFull: Cavicchi A – PersonEntity: Name: NameFull: Rahman MM – PersonEntity: Name: NameFull: Barua S – PersonEntity: Name: NameFull: Ethen DZ – PersonEntity: Name: NameFull: Happy FA – PersonEntity: Name: NameFull: Rasheduzzaman M – PersonEntity: Name: NameFull: Sharma D – PersonEntity: Name: NameFull: Alam MJ IsPartOfRelationships: – BibEntity: Dates: – D: 30 M: 05 Text: 2023 May 30 Type: published Y: 2023 Identifiers: – Type: issn-print Value: 2405-8440 Numbering: – Type: volume Value: 9 – Type: issue Value: 6 Titles: – TitleFull: Heliyon Type: main |
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