Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior.
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| Title: | Assessment of marketing mix associated with consumer's purchase intention of dairy products in Bangladesh: Application of an extended theory of planned behavior. |
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| Authors: | Farid MS; Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Bangladesh., Cavicchi A; Department of Agriculture, Food and Environment, University of Pisa, Italy., Rahman MM; Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Bangladesh., Barua S; Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Bangladesh., Ethen DZ; Department of Agribusiness and Marketing, Bangladesh Agricultural University, Bangladesh., Happy FA; Department of Agricultural Economics, Khulna Agricultural University, Bangladesh., Rasheduzzaman M; Bangladesh Agricultural Research Institute (BARI), Bangladesh., Sharma D; Department of Agricultural Marketing and Business Management, Sylhet Agricultural University, Bangladesh., Alam MJ; Department of Agribusiness and Marketing, Bangladesh Agricultural University, Bangladesh. |
| Source: | Heliyon [Heliyon] 2023 May 30; Vol. 9 (6), pp. e16657. Date of Electronic Publication: 2023 May 30 (Print Publication: 2023). |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: Elsevier Ltd Country of Publication: England NLM ID: 101672560 Publication Model: eCollection Cited Medium: Print ISSN: 2405-8440 (Print) Linking ISSN: 24058440 NLM ISO Abbreviation: Heliyon Subsets: PubMed not MEDLINE |
| Database: | MEDLINE Ultimate |
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