The influence of national origin cues in HPV vaccination advertising: An eye-tracking study of visual attention and vaccine perception using quantitative and qualitative analysis.
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| Title: | The influence of national origin cues in HPV vaccination advertising: An eye-tracking study of visual attention and vaccine perception using quantitative and qualitative analysis. |
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| Authors: | Hana Frade JL; Business Administration Department (FEA-RP), University of São Paulo, Ribeirão Preto, Brazil., de Moura Engracia Giraldi J; Business Administration Department (FEA-RP), University of São Paulo, Ribeirão Preto, Brazil., Porat T; Dyson School of Design Engineering, Imperial College London, London, UK. |
| Source: | Human vaccines & immunotherapeutics [Hum Vaccin Immunother] 2025 Dec; Vol. 21 (1), pp. 2506865. Date of Electronic Publication: 2025 May 21. |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: Taylor & Francis Country of Publication: United States NLM ID: 101572652 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 2164-554X (Electronic) Linking ISSN: 21645515 NLM ISO Abbreviation: Hum Vaccin Immunother Subsets: MEDLINE |
| Database: | MEDLINE Ultimate |
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| ISSN: | 2164-554X |
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| DOI: | 10.1080/21645515.2025.2506865 |
