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The influence of national origin cues in HPV vaccination advertising: An eye-tracking study of visual attention and vaccine perception using quantitative and qualitative analysis.

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Title: The influence of national origin cues in HPV vaccination advertising: An eye-tracking study of visual attention and vaccine perception using quantitative and qualitative analysis.
Authors: Hana Frade JL; Business Administration Department (FEA-RP), University of São Paulo, Ribeirão Preto, Brazil., de Moura Engracia Giraldi J; Business Administration Department (FEA-RP), University of São Paulo, Ribeirão Preto, Brazil., Porat T; Dyson School of Design Engineering, Imperial College London, London, UK.
Source: Human vaccines & immunotherapeutics [Hum Vaccin Immunother] 2025 Dec; Vol. 21 (1), pp. 2506865. Date of Electronic Publication: 2025 May 21.
Publication Type: Journal Article
Journal Info: Publisher: Taylor & Francis Country of Publication: United States NLM ID: 101572652 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 2164-554X (Electronic) Linking ISSN: 21645515 NLM ISO Abbreviation: Hum Vaccin Immunother Subsets: MEDLINE
Database: MEDLINE Ultimate
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  Data: <searchLink fieldCode="AU" term="%22Hana+Frade+JL%22">Hana Frade JL</searchLink>; Business Administration Department (FEA-RP), University of São Paulo, Ribeirão Preto, Brazil.<br /><searchLink fieldCode="AU" term="%22de+Moura+Engracia+Giraldi+J%22">de Moura Engracia Giraldi J</searchLink>; Business Administration Department (FEA-RP), University of São Paulo, Ribeirão Preto, Brazil.<br /><searchLink fieldCode="AU" term="%22Porat+T%22">Porat T</searchLink>; Dyson School of Design Engineering, Imperial College London, London, UK.
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  Data: <i>Publisher: </i><searchLink fieldCode="PB" term="%22Taylor+%26+Francis%22">Taylor & Francis </searchLink><i>Country of Publication: </i>United States <i>NLM ID: </i>101572652 <i>Publication Model: </i>Print-Electronic <i>Cited Medium: </i>Internet <i>ISSN: </i>2164-554X (Electronic) <i>Linking ISSN: </i><searchLink fieldCode="IS" term="%2221645515%22">21645515 </searchLink><i>NLM ISO Abbreviation: </i>Hum Vaccin Immunother <i>Subsets: </i>MEDLINE
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      – TitleFull: The influence of national origin cues in HPV vaccination advertising: An eye-tracking study of visual attention and vaccine perception using quantitative and qualitative analysis.
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              Text: 2025 Dec
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