A study on the cognitive-consumption behavior of sports content on OTT media platforms: applying the extended technology acceptance model (E-TAM).
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| Title: | A study on the cognitive-consumption behavior of sports content on OTT media platforms: applying the extended technology acceptance model (E-TAM). |
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| Authors: | Jang YS; Department of Physical Education, Kyung Hee University, Yongin-si, Gyeonggi-do, Republic of Korea., Lim SY; Department of Physical Education, Kyung Hee University, Yongin-si, Gyeonggi-do, Republic of Korea., Lee JM; Social Science Research Institute, Chung Buk National University, Cheongju-si, Chungcheongbuk-do, Republic of Korea. |
| Source: | Frontiers in human neuroscience [Front Hum Neurosci] 2025 Dec 15; Vol. 19, pp. 1716007. Date of Electronic Publication: 2025 Dec 15 (Print Publication: 2025). |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: Frontiers Research Foundation Country of Publication: Switzerland NLM ID: 101477954 Publication Model: eCollection Cited Medium: Print ISSN: 1662-5161 (Print) Linking ISSN: 16625161 NLM ISO Abbreviation: Front Hum Neurosci Subsets: PubMed not MEDLINE |
| Database: | MEDLINE Ultimate |
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| ISSN: | 1662-5161 |
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| DOI: | 10.3389/fnhum.2025.1716007 |
