A study on the cognitive-consumption behavior of sports content on OTT media platforms: applying the extended technology acceptance model (E-TAM).

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Title: A study on the cognitive-consumption behavior of sports content on OTT media platforms: applying the extended technology acceptance model (E-TAM).
Authors: Jang YS; Department of Physical Education, Kyung Hee University, Yongin-si, Gyeonggi-do, Republic of Korea., Lim SY; Department of Physical Education, Kyung Hee University, Yongin-si, Gyeonggi-do, Republic of Korea., Lee JM; Social Science Research Institute, Chung Buk National University, Cheongju-si, Chungcheongbuk-do, Republic of Korea.
Source: Frontiers in human neuroscience [Front Hum Neurosci] 2025 Dec 15; Vol. 19, pp. 1716007. Date of Electronic Publication: 2025 Dec 15 (Print Publication: 2025).
Publication Type: Journal Article
Journal Info: Publisher: Frontiers Research Foundation Country of Publication: Switzerland NLM ID: 101477954 Publication Model: eCollection Cited Medium: Print ISSN: 1662-5161 (Print) Linking ISSN: 16625161 NLM ISO Abbreviation: Front Hum Neurosci Subsets: PubMed not MEDLINE
Database: MEDLINE Ultimate
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  Data: A study on the cognitive-consumption behavior of sports content on OTT media platforms: applying the extended technology acceptance model (E-TAM).
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  Data: <searchLink fieldCode="AU" term="%22Jang+YS%22">Jang YS</searchLink>; Department of Physical Education, Kyung Hee University, Yongin-si, Gyeonggi-do, Republic of Korea.<br /><searchLink fieldCode="AU" term="%22Lim+SY%22">Lim SY</searchLink>; Department of Physical Education, Kyung Hee University, Yongin-si, Gyeonggi-do, Republic of Korea.<br /><searchLink fieldCode="AU" term="%22Lee+JM%22">Lee JM</searchLink>; Social Science Research Institute, Chung Buk National University, Cheongju-si, Chungcheongbuk-do, Republic of Korea.
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  Data: <searchLink fieldCode="JN" term="%22101477954%22">Frontiers in human neuroscience</searchLink> [Front Hum Neurosci] 2025 Dec 15; Vol. 19, pp. 1716007. <i>Date of Electronic Publication: </i>2025 Dec 15 (<i>Print Publication: </i>2025).
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  Data: <i>Publisher: </i><searchLink fieldCode="PB" term="%22Frontiers+Research+Foundation%22">Frontiers Research Foundation </searchLink><i>Country of Publication: </i>Switzerland <i>NLM ID: </i>101477954 <i>Publication Model: </i>eCollection <i>Cited Medium: </i>Print <i>ISSN: </i>1662-5161 (Print) <i>Linking ISSN: </i><searchLink fieldCode="IS" term="%2216625161%22">16625161 </searchLink><i>NLM ISO Abbreviation: </i>Front Hum Neurosci <i>Subsets: </i>PubMed not MEDLINE
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        Value: 10.3389/fnhum.2025.1716007
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        Text: English
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      – TitleFull: A study on the cognitive-consumption behavior of sports content on OTT media platforms: applying the extended technology acceptance model (E-TAM).
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              Text: 2025 Dec 15
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