Cognitive dissonance and psychological contract violation in sports fan loyalty under scandal events.
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| Title: | Cognitive dissonance and psychological contract violation in sports fan loyalty under scandal events. |
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| Authors: | Xu W; College of Journalism and Communication, Wuhan Sports University, Wuhan, 430079, China., Xu W; College of Physical Education, Baicheng Normal University, Baicheng, 137000, China., Zhang D; College of Journalism and Communication, Wuhan Sports University, Wuhan, 430079, China. deshengzh41@outlook.com. |
| Source: | Scientific reports [Sci Rep] 2026 Jan 10; Vol. 16 (1), pp. 4999. Date of Electronic Publication: 2026 Jan 10. |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: Nature Publishing Group Country of Publication: England NLM ID: 101563288 Publication Model: Electronic Cited Medium: Internet ISSN: 2045-2322 (Electronic) Linking ISSN: 20452322 NLM ISO Abbreviation: Sci Rep Subsets: MEDLINE |
| Database: | MEDLINE Ultimate |
| ISSN: | 2045-2322 |
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| DOI: | 10.1038/s41598-026-35507-4 |
