| Authors: |
Pathak K; Assistant Professor Department of Marketing and Strategy, ICFAI Business School (IBS), The ICFAI Foundation for Higher Education (Deemed-to-be University), Hyderabad, Telangana, 501203, India. Electronic address: kanishka.pathak@ibsindia.org., Singh PK; Associate Professor Department of Marketing and Strategy, ICFAI Business School (IBS), The ICFAI Foundation for Higher Education (Deemed-to-be University), Hyderabad, Telangana, 501203, India. Electronic address: pankaj.singh@ibsindia.org., N AJ; Senior Assistant Professor, Department of Human Resource Management and Soft Skills, ICFAI Business School (IBS), The ICFAI Foundation for Higher Education (Deemed-to-be University), Hyderabad, Telangana, 501203, India. Electronic address: akbarjan75@ibsindia.org., A K S; Professor and Associate Dean of Research, Saveetha School of Management, Saveetha Institute of Medical and Technical Sciences, Chennai - 600077, Tamil Nadu, India. Electronic address: subramaniak.ssm@saveetha.com., M V; Faculty of Management, SRM Institute of Science and Technology, Kattankulathur - 603203, Chengalpattu District, Tamil Nadu, India. Electronic address: vijayalm3@srmist.edu.in. |
