Exploring the neuropsychological model for short video usage: A mixed method investigation for commercialization.
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| Title: | Exploring the neuropsychological model for short video usage: A mixed method investigation for commercialization. |
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| Authors: | Pathak K; Assistant Professor Department of Marketing and Strategy, ICFAI Business School (IBS), The ICFAI Foundation for Higher Education (Deemed-to-be University), Hyderabad, Telangana, 501203, India. Electronic address: kanishka.pathak@ibsindia.org., Singh PK; Associate Professor Department of Marketing and Strategy, ICFAI Business School (IBS), The ICFAI Foundation for Higher Education (Deemed-to-be University), Hyderabad, Telangana, 501203, India. Electronic address: pankaj.singh@ibsindia.org., N AJ; Senior Assistant Professor, Department of Human Resource Management and Soft Skills, ICFAI Business School (IBS), The ICFAI Foundation for Higher Education (Deemed-to-be University), Hyderabad, Telangana, 501203, India. Electronic address: akbarjan75@ibsindia.org., A K S; Professor and Associate Dean of Research, Saveetha School of Management, Saveetha Institute of Medical and Technical Sciences, Chennai - 600077, Tamil Nadu, India. Electronic address: subramaniak.ssm@saveetha.com., M V; Faculty of Management, SRM Institute of Science and Technology, Kattankulathur - 603203, Chengalpattu District, Tamil Nadu, India. Electronic address: vijayalm3@srmist.edu.in. |
| Source: | Acta psychologica [Acta Psychol (Amst)] 2026 Apr; Vol. 264, pp. 106460. Date of Electronic Publication: 2026 Feb 16. |
| Publication Type: | Journal Article |
| Journal Info: | Publisher: North Holland Publishing Country of Publication: Netherlands NLM ID: 0370366 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1873-6297 (Electronic) Linking ISSN: 00016918 NLM ISO Abbreviation: Acta Psychol (Amst) Subsets: MEDLINE |
| Database: | MEDLINE Ultimate |
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