Brand hate and consumer resistance behaviors in the fast food industry: Evidence from Vietnam.

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Bibliographic Details
Title: Brand hate and consumer resistance behaviors in the fast food industry: Evidence from Vietnam.
Authors: Nguyen TH; Department of Business Administration, FPT University, Can Tho Campus, Vietnam. Electronic address: tuannh64@fe.edu.vn.
Source: Acta psychologica [Acta Psychol (Amst)] 2026 Apr; Vol. 264, pp. 106494. Date of Electronic Publication: 2026 Feb 18.
Publication Type: Journal Article
Journal Info: Publisher: North Holland Publishing Country of Publication: Netherlands NLM ID: 0370366 Publication Model: Print-Electronic Cited Medium: Internet ISSN: 1873-6297 (Electronic) Linking ISSN: 00016918 NLM ISO Abbreviation: Acta Psychol (Amst) Subsets: MEDLINE
Database: MEDLINE Ultimate
Description
ISSN:1873-6297
DOI:10.1016/j.actpsy.2026.106494