Evaluating the psychological mechanisms underlying new Olympic sports consumption: the expectation disconfirmation theory framework applied to Millennials' and Generation Z's experiences.

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Title: Evaluating the psychological mechanisms underlying new Olympic sports consumption: the expectation disconfirmation theory framework applied to Millennials' and Generation Z's experiences.
Authors: Jang YS; Department of Physical Education, Kyung Hee University, Yongin-si, Gyeonggi-do, Republic of Korea., Choi JY; Department of Physical Education, Kyung Hee University, Yongin-si, Gyeonggi-do, Republic of Korea., Lim SY; Department of Physical Education, Seoul National University, Seoul, Republic of Korea.
Source: Frontiers in psychology [Front Psychol] 2026 Feb 11; Vol. 17, pp. 1766218. Date of Electronic Publication: 2026 Feb 11 (Print Publication: 2026).
Publication Type: Journal Article
Journal Info: Publisher: Frontiers Research Foundation Country of Publication: Switzerland NLM ID: 101550902 Publication Model: eCollection Cited Medium: Print ISSN: 1664-1078 (Print) Linking ISSN: 16641078 NLM ISO Abbreviation: Front Psychol Subsets: PubMed not MEDLINE
Database: MEDLINE Ultimate
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ISSN:1664-1078
DOI:10.3389/fpsyg.2026.1766218